Get New Customers with Google Ads
Advertising on search engines (sometimes called Pay-per-click, or PPC advertising), is one of the most potent marketing strategies available today.
Simply put, it allows your business to show up at the precise moment for people who are actively searching for your products & services. There is no guessing.
However, for search ad marketing to be effective, you need a superb strategy that guarantees the maximum ROI. At WebPilot, we have 20+ years experience helping businesses both local and national manage effective campaigns to bring in new customers and grow your business exponentially.
WebPilot Ad Management Process
Executing a successful PPC campaign requires a deliberate strategy. Our Google Ads management services ensure this in the following ways:
Comprehensive keyword and market research is the foundation of any successful PPC campaign. It allows us to understand the search habits of your potential clients. We then use the high-performing search terms and keywords to place your ads in front of the right audience and at the appropriate time. We also use these keywords to craft content that resonates with your target audience.
Optimizing the landing page is all about ensuring users have a seamless transition from the ad they click to the page they land on. A well-optimized landing page encourages visitors to take desired actions, for example, purchasing or filling out a contact form. It also helps you maximize your ad spend by transforming clicks into valuable interactions.
Thoughtful strategy and precise execution are at the heart of all our ad campaigns. We start by strategically choosing ad platforms that match your target audience and business goals. Then, we apply precise targeting based on aspects like audience behavior, location, and age group. Our bid strategies are aimed at achieving optimal results without exceeding your allocated budget.
Our PPC management services always aim at harmonizing keywords with the relevant ad groups. That’s why we carefully select and arrange search terms to ensure a seamless connection between what users search for, the ad copy they see, and the landing page they land on.
WebPilot employs a team of proficient writers to craft persuasive ad copy that speaks to your target audience, enticing clicks and boosting conversions. We create multiple ad versions to compare performance and consistently enhance and optimize your campaign. We also have a remarketing strategy, anchored on display ads that help to reinforce your online presence and boost conversion rates.
Our tailored audience configuration guarantees the effective targeting of distinct groups of individuals who have previously interacted with your business or exhibit traits in line with your ideal customers. Such precise targeting makes your ads visible to people who can convert, increasing your traffic and maximizing your ROI.
An accurate assessment of the success of your PPC ad campaign relies on detailed conversion tracking. Our AdWords PPC management includes the tracking of clicks, conversions, and even phone calls, providing valuable insights into the most valuable aspects of your campaign. With such a data-driven strategy, we can continually refine your campaign and direct your budget toward the most successful strategies for a greater ROI.
We offer unlimited access to our real-time reporting dashboard. Thus, you can pop in to get transparent insights into your campaign metrics and results across various marketing channels. You can effectively monitor your PPC campaign’s performance and make informed decisions when necessary. Staying in the loop at all times is essential for adapting your strategy as circumstances evolve and ensuring the success of your advertising efforts.
How Does PPC Advertising Work?
Pay-per-click (PPC) is a digital marketing that uses paid ads to enhance a brand’s visibility on search engine results pages (SERPs). As an advertiser, you bid for the keywords that are closely associated with your products or services. It ensures that when people search for those keywords, your advertisements appear above the organic search results. Then, you pay a small fee each time a user clicks on your ad.
PPC advertisers create campaigns that target specific locations, interests, age groups, and nationalities, among other demographics. They then specify their maximum bid, depending on the keywords they choose. Then, with the help of a complex algorithm, the search engine will pick the type and order of ads to show during each search result. The algorithm considers several factors in its assessment, such as:
- How relevant the ad is to the keyword
- The bid amount paid by the advertiser
- Ad Quality
- Campaign planning and PPC strategy
- High-ranking PPC sites
Why is PPC Important?
PPC is an incredible asset in any marketing campaign, owing to its potential to deliver swift results cost-effectively. In 2022, for instance, PPC returned $2 for each $1 incurred, with the cost per click (CPC) averaging $1.16.
Some of the benefits of PPC advertising include:
- Reach your targeted audience. With PPC, you can narrow down your audience to specific demographics, such as nationality, interests, location, age groups, and so on. It increases the chances of your ad converting into a sale.
- Quick results. While other methods like social media and SEO take time to deliver results, PPC could drive traffic to a website almost immediately. Ad approval on most platforms occurs on the same day, leading to enhanced exposure almost instantly.
- Cost-effectiveness. Compared to traditional advertising, like print media or television, PPC can be more cost-effective. You only have to pay when a user clicks your advert.
- Measurable results. With PPC marketing, you can monitor conversions, ROI, and numerous other key performance indicators (KPIs).
- Track your goals. Google Ads services have Google Analytics incorporated to help advertisers track their goals. You can assess how your ads are performing in real time and tweak your strategy when necessary.
- Branding. PPC advertising is a tactic for improving brand awareness. Even if users don’t open your ad, they will still see and remember your company.
What is PPC Management?
PPC or Google Ads management services are all about overseeing and managing the PPC ad spend of a particular company. It often includes formulating strategies and executing ad buys while lowering the overall expenditure. While you could do this, a dedicated specialist company like WebPilot can ensure better optimization.
Let WebPilot Help You Reach Your Target Audience
PPC advertising is the king of paid marketing, owing to its incredible efficacy and enhanced cost-effectiveness. At WebPilot, we offer top-tier PPC management services, ready to help you unlock your online potential with customized Google Ads management services. With our month-to-month payment model, there is no pressure. Contact us today to get started.
Ready for more leads & sales?
Grab a plan below and start growing your business with targeted ads.
Google Search Ads
Bring in new business with targeted ads-
Account, campaign, tracking & reporting setup
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Client owns account
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Keyword research
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Ad copywriting
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Remarketing
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Location & audience targeting
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Keyword & bid management
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Conversion tracking
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Phone call lead tracking
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Ad & Keyword testing
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Real-time ad performance & ROI reporting Dashboard
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Monthly campaign review & strategy
Google Search + Local Ads
Stand out locally-
Everything in Google Ads plan, plus...
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Google Business Profile setup/optimization
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Local Service Ads (LSA) management*
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LSA ad/profile optimization
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Ongoing lead review/management and disputes to recover costs
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Advanced conversion tracking - multichannel, pageviews, intelligent lead scoring
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Lead outcomes reported back to Google Ads to enhance targeting & ROI